At GrowGrounds we don’t sell coffee. We grow nature. Read more about our mission and values here.
Our mission is to restore the broken coffee supply chain by growing nature and livelihoods with concrete and impactful climate action.
By doing so, we grow. And the businesses of our partners grow. Because a return to coffee’s natural order is not just good for nature, it is good for business, too. Our business model proves that.
We grow businesses by growing nature.
At GrowGrounds, we work based on a global code of conduct. It is a set of rules that guides us in how we run our business and partnerships. It helps employees and partners maintain ethical behavior worldwide. This is our Code of Conduct, and it means that we keep what we promise and strive to create value in everything we do.
All employees and partners in GrowGrounds are obliged to familiarize themselves with and comply with the guidelines described in our Code of Conduct and the values on which this is based. We must adhere to the letter, spirit of the Code, align our partners and influence others to do the same.
As member of the Danish Coffee Alliance, GrowGrounds supports the alliance’s mission: Behind every cup of coffee consumed in Denmark lie committed partnerships to regenerate nature, improve livelihoods and build climate resilience.
GrowGrounds brings to the Danish Coffee Alliance significant contributions, empowering its members to achieve meaningful climate action and regeneration goals. Our Action Plan supports alliance members in reducing Scope 3 emissions, transitioning coffee monocultures into biodiverse agroforestry systems, and increasing smallholder farmers’ income. Through measurable KPIs such as carbon sequestration, farmer income growth, and robust training initiatives, we ensure that alliance partners actively contribute to a sustainable and resilient coffee supply chain.
