GrowGrounds transforms coffee landscapes into regenerative agroforestry systems that restore nature, strengthen farmer livelihoods and generate verified carbon removals.
Imagine a world where coffee farming restores ecosystems instead of degrading them. Where farmers, nature and businesses prosper through regenerative agroforestry and climate-positive production systems.
At GrowGrounds, we turn this vision into reality. By connecting farmers, companies and investors, we transform coffee landscapes into nature-growing systems that deliver verified carbon removals, stronger farmer livelihoods and resilient supply chains.
CEO & Co-founder
Lars works to mobilize companies, farmers and investors around a new vision for coffee and nature: production systems that restore nature while securing the future of the crop itself. Drawing on decades of experience across global value chains, he helps shape GrowGrounds’ strategy and partnerships to scale regenerative agroforestry and climate-positive coffee landscapes.
CCO & Co-founder
An entrepreneur with more than 25 years of international experience across technology, food and global markets, Poul David drives GrowGrounds’ commercial development. His focus is building long-term partnerships and turning agroforestry and carbon programs into scalable business opportunities across global coffee value chains.
COO & Co-founder
Christina oversees the operational backbone of GrowGrounds’ international programs and leads the company’s activities in Latin America. With a background in environmental economics and sustainability policy, she ensures projects translate climate ambition into practical solutions that work for farmers, partners and landscapes.
CPTO & Partner
Peter develops the digital infrastructure that connects farmers, agroforestry projects and carbon markets. Drawing on more than 25 years of experience building scalable technology platforms, he translates complex sustainability and regulatory requirements into robust data systems supporting compliance, verification and global scaling.
CFO
As GrowGrounds expands internationally, Joakim strengthens the company’s financial foundation. With extensive CFO experience in growth companies, he focuses on financial strategy, capital raising and investor readiness helping transform project pipelines and climate impact into a scalable and financeable business platform.
ESG Specialist
Working at the intersection of carbon markets and ESG strategy, Adam prepares GrowGrounds’ projects for carbon offtake, trader due diligence and insetting partnerships. His work helps convert corporate climate commitments into verified carbon assets and long-term strategic partnerships.
Carbon Project Manager
Victoria manages the development and implementation of GrowGrounds’ carbon and agroforestry projects, primarily across Latin America. She coordinates partners, field teams and certification bodies to ensure projects meet Gold Standard requirements and deliver verified carbon removals with measurable impact for farmers and ecosystems.
ESG Specialist
Kim brings a financial lens to sustainability. Specializing in Environmental Activity-Based Costing (E-ABC), he helps companies understand the real climate and resource costs embedded in their value chains, turning ESG data and carbon footprints into practical tools for transparent sourcing and better decision-making.
Nature-Growing Forest Coffee: A Sustainable Future for the Coffee Industry We are looking forward to the collaboration in the coming years around Stellini's long-term strategic sustainability strategy with Lars Aaen Thøgersen, Poul David Videbæk and GrowGrounds. With a large investment of time and money and the best resources on board, we look forward to being able to make a noticeable difference going forward.
CEO & Partner, Stellini Kaffe
With GrowGrounds and their extensive experience with ESG scoping, strategy and implementation, we have added vital tools to our toolbox. By understanding the ESG complexities, challenges and opportunities we can now strengthen our efforts to help companies grow their top-line by using their existing resources in new ways.
Founder, CO/PLUS
The coffee industry is facing a series of issues, which we can only target by tackling the real problems at their roots. Farmers are getting poorer. And older. Nature is under pressure and increases in carbon emissions are threatening our climate. On the other hand, and combined, these challenges hold opportunities for change. This is the whole concept of GrowGrounds, and we see their approach as a severe and long-term investment in our value chain.
CEO, Löfbergs Group
We collaborate with leading organizations and partners who share our commitment to sustainability and positive impact.
The global movement for using business as a force for good. Being a B Corp reflects our commitment to high standards of social and environmental performance, transparency, and accountability – fully aligned with our mission to grow business by growing nature.
A national cluster uniting innovation within food and bioresources. It provides GrowGrounds with a strong platform for knowledge sharing, partnerships, and scaling solutions that connect farming, carbon, and climate action.
Denmark's largest business and employers' organization. DI gives us access to influential networks, advocacy, and support in driving sustainable growth models in Denmark and globally.
The world's largest corporate sustainability initiative under the UN. By committing to its 10 principles, we align with global standards on human rights, labor, environment, and anti-corruption – and contribute to the UN Sustainable Development Goals.
A leading Swedish incubator and accelerator for bioeconomy start-ups. Sting Bioeconomy supports GrowGrounds with international scaling, impact investment readiness, and connections to cutting-edge innovation in sustainable business models.
Denmark's leading network for responsible trade. It helps us ensure strong due diligence in our value chains and engage with other companies working for fair, ethical, and sustainable business practices.
We are always interested in meeting people who care about sustainable agriculture and climate action. If you cannot find a vacancy that fits, you are welcome to send an unsolicited application. Please include your CV, a short motivation, and links to relevant work. We are particularly interested in experience within agroforestry, carbon removals and carbon accounting, MRV and verification, data collection and field operations, and communicating impact to customers. Email us at [email protected] and tell us what kind of role you are looking for.
Vacancies:
Head of Sales – Carbon Offsetting:
