Your coffee is a force for change

With GrowGrounds, your business becomes part of a solution, where monoculture coffee farming is converted into carbon capturing agroforestry systems. Together, and by using the power of your coffee, we increase farmers’ livelihood, we grow nature, and we limit your climate impact – and we grow your business, too!

Coffee farming must change

Coffee used to prosper as a wild- and forest-grown crop, but in the name of efficiency, humans deforested huge areas to create monocultured fields lacking biodiversity.

Today’s farming methods contribute to climate change, the farmers operate at a loss within an unfair value chain and if we continue like this the area available for coffeegrowing is forecast to halve by 2050.

EU proposals on deforestation-free commodities and the European Green New Deal will make it increasingly more important for companies in the coffee industry to account for and reduce their emissions.

We can change coffee farming

By converting monoculture coffee farming into carbon capturing agroforestry systems we grow nature and help grow our client’s business. We grow nature by restoring forests and introducing organic agroforestry systems. We further provide modern equipment and training in sustainable farming techniques to increase farmers’ livelihoods. The carbon emissions we avoid and capture are sold to our clients as carbon credits and 80% of the sales are paid directly back to the farmers.

That way we restore coffee as a product of nature and turn what is preferred by nature into what is preferred by people.

Our Solution: Growing business by growing nature

1. Agroforesty

We help coffee farmers converting to agroforestry systems and climate smart agricultural practices.

2. Nature

We plant trees, train and convert coffee farmers, and promote organic farming.

5. Farmers

Farm improvements and new revenue streams, including 80% of the CRU’s revenue flows back to the farmers.

4. Financial

Captured CO2 is transferred into Carbon Reduction Units (CRU) for insetting or trading through climate partners.

1. Agroforesty

We help coffee farmers converting to agroforestry systems and climate smart agricultural practices.

2. Nature

We plant trees, train and convert coffee farmers, and promote organic farming.

3. Climate

Through the conversion we grow nature and capture CO2.

4. Financial

Captured CO2 is transferred into Carbon Reduction Units (CRU) for insetting or trading through climate partners.

5. Farmers

Farm improvements and new revenue streams, including 80% of the CRU’s revenue flows back to the farmers.

3. Climate

Through the conversion we grow nature and capture CO2.

Nature & Climate Programs: How we grow business by growing nature

Be part of our mission and support the farmers who change coffee farming by growing nature.

You can enter the program in three ways

1) Climate-Positive Coffee:

By connecting coffee supply chains with nature-growing impact work on-ground, we support coffee value chain actors in bringing climate-positive coffee products to market.

2) Corporate Carbon Reduction:

Through nature-growing impact activites inside the coffee value chain, we support companies in meeting their long-term (2030) corporate scope 3 reductions. All based on the company’s carbon reduction targets (SBTi).

3) Stakeholder Consultation:

What you receive from GrowGrounds

Spyglass check

Analysis

We analyse your coffee sourcing with regards to the climate mitigation potential:

  • We match ongoing agroforestry projects
  • We suggest new projects
  • We develop your climate mitigation roadmap
  • All in line with your set value chain and climate reduction targets

ESG data

The projects generate impact. You receive the impact data:

  • CO2e sequestered/reduced
  • Trees planted
  • Income the farmer has received/been increased
  • Addtional data points on request
Contact via email

Content and reporting

The data is displayed on a dashboard:


  • For your internal and external communication
  • Alongside footage from the projects (photos, videos and testimonies)
  • Including tailored input to your ESG-reporting aligned and compliant with corporate ESG requirements (ESRS, CSRD, CSDDD and the UN Global Goals)

Together, we change coffee farming by restoring coffee as a product of nature.

Be part of our mission and support the farmers who change coffee farming by growing nature.

Get help now

How can we help you?

Reduce your climate impact

Through our carbon captuing program you support the conversion of coffee farming into biodiverse agroforestry systems while capturing CO2.

Make your business and ESG hero

We have many years of experience with ESG strategy development, strategic planning, and final execution.

Let's inspire for action

Book our award-winning speaker to your next event and inspire your audience to act for changing the coffee industry, too.

How GrowGrounds is different

We sell impact, not coffee. In collaboration with coffee farmers all over the world, our goal is to eliminate coffee’s negative CO2 impact and restore nature. This return to coffee’s natural order is not just good for nature, but also good for people and business.

Through a coffee supply-based premium our clients help kickstarting the proces. Partly based on this financing, we help coffee farmers converting to agroforestry systems and climate smart agricultural practices. We plant trees, train and convert coffee farmers, and promote organic farming.

This conversion not only grows nature and capture CO2, it brings new income opportunities and improved livelihood to the coffee farmers, and helps companies to reach their sustainable development targets and becoming ESG-compliant.

Your investments grow nature and remove CO2, while growing the farmers’ business and livelihood as well as your business.

The benefits

1) Short term

  • Trees are planted
  • Farmers convert to agroforestry systems
  • Farmers receive investments and training
  • More organic farming

2) Medium term

  • Farmers have access to diversified crops and income streams
  • Carbon is captured, and becomes a new income for farmers
  • Soil health and farmers resilience improves

3) Long term

  • 15.000.000 trees planted by 2030
  • 5.000.000 tons of CO2 captured by 2030
  • 90% income increase for
  • 300.000 coffee farmers
  • Coffee restored as a product of nature

No landgrabbing

We work to support farmers in securing and improving their business. We do not buy up land or productions abroad. All the coffee farms we work with own their own land. They, themselves are the owners and receive the profit and can make their own decisions.

Investments in nature and people

By investing in nature, we grow living income opportunities for farmers and farmer communities. Our investments always go directly to the farmers in order to grow nature and by doing so, to improve their living income and livelihood.

“We are looking forward to the collaboration in the coming years around Stellini’s long-term strategic sustainability strategy with Lars Aaen Thøgersen, Poul David Videbæk and GrowGrounds. With a large investment of time and money and the best resources on board, we look forward to being able to make a noticeable difference going forward.”

Thomas Polano
CEO & Partner, Stellini Kaffe

Is your company ready for ESG action?

At GrowGrounds, we have many years of experience with ESG strategy development, strategic planning, and final execution. We are experienced in business development and know how challenging it can be to make the big decisions about the company’s future. And we have in-depth knowledge of coffee, the industry, and the coffee supply chain.

We are happy to have a non-binding chat with you about your challenges and opportunities.

“With GrowGrounds and their extensive experience with ESG scoping, strategy and implementation, we have added vital tools to our toolbox. By understanding the ESG complexities, challenges and opportunities we can now strengthen our efforts to help companies grow their top-line by using their existing resources in new ways.”

Gaute Høgh
Founder, CO/PLUS

50 years of experience and coffee industry specific network

GrowGrounds is founded by senior level coffee value chain experts.

Lars Aaen Thøgersen

Chief Executive Officer

Award winning change maker and ESG specialist with +20 years of senior management experience in the world of coffee. Focus on sustainable business development, commercial growth strategy, communication innovation and entrepreneurship.

Poul David Videbæk

Chief Commercial Officer

Serial entrepreneur who has built several successful international companies. Passionate about sustainable development, interplay between people, planet and technology, for tangible impact.

Christina Singh

Chief Operations Officer

Experienced professional dedicated to improving rural livelihoods while restoring nature. Passionate about sustainable and value-based business development. Focused on creating long-term partnerships based on understanding, efficiency, trust and transparency.

Changing coffee farming by growing nature

Coffee used to prosper as a wild- and forest-grown crop, but in the name of efficiency, humans deforested huge areas to create monocultured fields lacking biodiversity.

Today’s farming methods contribute to climate change,
the farmers operate at a loss within an unfair value chain
and if we continue like this the area available for coffeegrowing
is forecast to halve by 2050.

By converting monoculture coffee farming into carbon capturing agroforestry systems we grow nature and help grow our client’s business. We grow nature by restoring forests and introducing organic agroforestry systems. We further provide modern equipment and training in sustainable farming techniques to increase farmers’ livelihoods. The carbon emissions we avoid and capture are sold to our clients as carbon credits and 80% of the sales are paid directly back to the farmers.

That way we restore coffee as a product of nature and turn what is preferred by nature into what is preferred by people.

Contact us