Cases > MENY Kaffe X GrowGrounds

Impactkaffe® – making office coffee work for nature, climate and people

In a saturated coffee market, MENY Kaffe wanted to do more than just offer good beans.

From Commodity to Commitment

With Impactkaffe®, developed by Peter Larsen Kaffe and supported by GrowGrounds, MENY Kaffe introduces a coffee concept tailored for companies and institutions that want to align their everyday coffee with their sustainability goals.

The aim is simple but powerful: transform coffee from a passive commodity into an active contributor to nature-growth, climate solutions, and farmer livelihoods.

A Coffee Concept With Built-In Impact

Impactkaffe® is more than a coffee concept – it’s a transformation program.

All of MENY Kaffe’s whole beans include Impactkaffe® Premium and every bag of whole beans supports the shift from conventional, monoculture-based coffee farming to nature-growing agroforestry systems in some of the world’s most climate-vulnerable coffee regions.

Through our model, partner cooperatives in Latin America and East-Africa are reforesting degraded land, capturing carbon, and building resilient farming systems – backed by traceable data and ongoing fieldwork.

Why It Matters for Companies

For MENY Kaffe’s customers – public institutions, canteens, offices, and private companies – Impactkaffe® is a plug-and-play way to:

  • Deliver on ESG goals
    Scope 3 emissions, nature action, and supply chain due diligence become tangible – and drinkable.

  • Communicate real action
    Clients receive documentation of their contribution, impact stories from origin, and visuals they can use in CSR, reporting, or internal campaigns.

  • Engage employees and guests
    Coffee becomes a conversation starter. Many companies use Impactkaffe® in onboarding packs, sustainability days, and canteen storytelling. Employees know their daily cup contributes to climate resilience and forest restoration.

  • Strengthen brand & purpose
    In an era where stakeholders expect more than reducing their negative impacts, Impactkaffe® delivers credible climate and nature improvements within the supply chain itself.

Early Outcomes

  • Hundreds of coffee farmers are now implementing agroforestry conversion with support from the Impactkaffe model

  • Thousands of trees planted and monitored, including native and shade species

  • Verified CO₂ removals in process, with planned integration into carbon accounting systems

  • New institutional clients are joining, bringing coffee and climate commitments closer together

GrowGrounds’ Role

GrowGrounds powers the field-side transformation behind Impactkaffe®. We provide agroforestry design, carbon farming protocols, and long-term engagement with farmer groups ensuring that every cup of Impactkaffe connects back to real, measurable impact on the ground.

Want to Serve More Than Just Coffee?

MENY Kaffe’s Impactkaffe® gives companies a way to serve not just high-quality coffee, but also purpose, story, and regenerative value – every day.

👉 Read more or contact MENY Kaffe

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We can change coffee farming. We can grow nature. We can restore coffee as a product of nature.

Be part of our mission and support the farmers who change coffee farming by growing nature.

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