Cases > MENY Kaffe X GrowGrounds
With Impactkaffe®, developed by Peter Larsen Kaffe and supported by GrowGrounds, MENY Kaffe introduces a coffee concept tailored for companies and institutions that want to align their everyday coffee with their sustainability goals.
The aim is simple but powerful: transform coffee from a passive commodity into an active contributor to nature-growth, climate solutions, and farmer livelihoods.
MENY Kaffe First-Year Results with Nature-Growing ImpactKaffe®
In 2025, MENY Kaffe took a decisive step toward a more responsible and future-proof coffee supply chain in partnership with Peter Larsen Kaffe and GrowGrounds. With a total annual coffee volume of 79,022 kg, MENYinvested into Nature-Growing ImpactKaffe® – in a model that directly converts coffee purchases into verified climate, nature, and livelihood impact in origin countries.
Climate impact
The first year of implementation resulted in 403,012 kg of CO₂e sequestered, equivalent to 5.1 kg CO₂e per kg of roasted coffee. This impact is achieved through the establishment of biodiverse agroforestry systems, where carbon is stored in trees, soils, and restored ecosystems while improving long-term farm resilience.
Impact at origin
MENY Kaffe’s investment has already generated tangible results for farmers and local communities:
From commitment to action
These results demonstrate how MENY Kaffemoves beyond targets and claims to deliver real, measurable impact. Through Peter Larsen Kaffe ImpactKaffe®, coffee sourcing becomes an active investment in ecosystem restoration, climate mitigation, and resilient livelihoods – fully documented and embedded at farm level.
This first year represents the beginning of a multi-year journey, where MENY Kaffe, Peter Larsen Kaffe and GrowGrounds work together to secure coffee, nature, and farmer livelihoods for generations to come.
Impactkaffe® is more than a coffee concept – it’s a transformation program.
All of MENY Kaffe’s whole beans include Impactkaffe® Premium and every bag of whole beans supports the shift from conventional, monoculture-based coffee farming to nature-growing agroforestry systems in some of the world’s most climate-vulnerable coffee regions.
Through our model, partner cooperatives in Latin America and East-Africa are reforesting degraded land, capturing carbon, and building resilient farming systems – backed by traceable data and ongoing fieldwork.
For MENY Kaffe’s customers – public institutions, canteens, offices, and private companies – Impactkaffe® is a plug-and-play way to:
Deliver on ESG goals
Scope 3 emissions, nature action, and supply chain due diligence become tangible – and drinkable.
Communicate real action
Clients receive documentation of their contribution, impact stories from origin, and visuals they can use in CSR, reporting, or internal campaigns.
Engage employees and guests
Coffee becomes a conversation starter. Many companies use Impactkaffe® in onboarding packs, sustainability days, and canteen storytelling. Employees know their daily cup contributes to climate resilience and forest restoration.
Strengthen brand & purpose
In an era where stakeholders expect more than reducing their negative impacts, Impactkaffe® delivers credible climate and nature improvements within the supply chain itself.
Hundreds of coffee farmers are now implementing agroforestry conversion with support from the Impactkaffe model
Thousands of trees planted and monitored, including native and shade species
Verified CO₂ removals in process, with planned integration into carbon accounting systems
New institutional clients are joining, bringing coffee and climate commitments closer together
GrowGrounds powers the field-side transformation behind Impactkaffe®. We provide agroforestry design, carbon farming protocols, and long-term engagement with farmer groups ensuring that every cup of Impactkaffe connects back to real, measurable impact on the ground.
MENY Kaffe’s Impactkaffe® gives companies a way to serve not just high-quality coffee, but also purpose, story, and regenerative value – every day.
Discover how we help businesses grow by growing nature, creating lasting impact through innovative, eco-friendly solutions.
Be part of our mission and support the farmers who change coffee farming by growing nature.
