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With GrowGrounds, your business becomes part of a solution, where monoculture coffee farming is converted into carbon capturing agroforestry systems. Together, and by using the power of your coffee, we increase farmers’ livelihood, we grow nature, and we limit your climate impact – and we grow your business, too!
Coffee used to prosper as a wild- and forest-grown crop, but in the name of efficiency, humans deforested huge areas to create monocultured fields lacking biodiversity.
Today’s farming methods contribute to climate change, the farmers operate at a loss within an unfair value chain and if we continue like this the area available for coffeegrowing is forecast to halve by 2050.
EU proposals on deforestation-free commodities and the European Green New Deal will make it increasingly more important for companies in the coffee industry to account for and reduce their emissions.
By converting monoculture coffee farming into carbon capturing agroforestry systems we grow nature and help grow our client’s business. We grow nature by restoring forests and introducing organic agroforestry systems. We further provide modern equipment and training in sustainable farming techniques to increase farmers’ livelihoods. The carbon emissions we avoid and capture are sold to our clients as carbon credits and 80% of the sales are paid directly back to the farmers.
That way we restore coffee as a product of nature and turn what is preferred by nature into what is preferred by people.
We help coffee farmers converting to agroforestry systems and climate smart agricultural practices.
We plant trees, train and convert coffee farmers, and promote organic farming.
Farm improvements and new revenue streams, including 80% of the CRU’s revenue flows back to the farmers.
Captured CO2 is transferred into Carbon Reduction Units (CRU) for insetting or trading through climate partners.
We help coffee farmers converting to agroforestry systems and climate smart agricultural practices.
We plant trees, train and convert coffee farmers, and promote organic farming.
Through the conversion we grow nature and capture CO2.
Captured CO2 is transferred into Carbon Reduction Units (CRU) for insetting or trading through climate partners.
Farm improvements and new revenue streams, including 80% of the CRU’s revenue flows back to the farmers.
Through the conversion we grow nature and capture CO2.
Be part of our mission and support the farmers who change coffee farming by growing nature.
By connecting coffee supply chains with nature-growing impact work on-ground, we support coffee value chain actors in bringing climate-positive coffee products to market.
Through nature-growing impact activites inside the coffee value chain, we support companies in meeting their long-term (2030) corporate scope 3 reductions. All based on the company’s carbon reduction targets (SBTi).
We analyse your coffee sourcing with regards to the climate mitigation potential:
The projects generate impact. You receive the impact data:
The data is displayed on a dashboard:
Be part of our mission and support the farmers who change coffee farming by growing nature.
Through our carbon captuing program you support the conversion of coffee farming into biodiverse agroforestry systems while capturing CO2.
We have many years of experience with ESG strategy development, strategic planning, and final execution.
Book our award-winning speaker to your next event and inspire your audience to act for changing the coffee industry, too.
We sell impact, not coffee. In collaboration with coffee farmers all over the world, our goal is to eliminate coffee’s negative CO2 impact and restore nature. This return to coffee’s natural order is not just good for nature, but also good for people and business.
Through a coffee supply-based premium our clients help kickstarting the proces. Partly based on this financing, we help coffee farmers converting to agroforestry systems and climate smart agricultural practices. We plant trees, train and convert coffee farmers, and promote organic farming.
This conversion not only grows nature and capture CO2, it brings new income opportunities and improved livelihood to the coffee farmers, and helps companies to reach their sustainable development targets and becoming ESG-compliant.
Your investments grow nature and remove CO2, while growing the farmers’ business and livelihood as well as your business.
We work to support farmers in securing and improving their business. We do not buy up land or productions abroad. All the coffee farms we work with own their own land. They, themselves are the owners and receive the profit and can make their own decisions.
By investing in nature, we grow living income opportunities for farmers and farmer communities. Our investments always go directly to the farmers in order to grow nature and by doing so, to improve their living income and livelihood.
“We are looking forward to the collaboration in the coming years around Stellini’s long-term strategic sustainability strategy with Lars Aaen Thøgersen, Poul David Videbæk and GrowGrounds. With a large investment of time and money and the best resources on board, we look forward to being able to make a noticeable difference going forward.”
Thomas Polano
CEO & Partner, Stellini Kaffe
At GrowGrounds, we have many years of experience with ESG strategy development, strategic planning, and final execution. We are experienced in business development and know how challenging it can be to make the big decisions about the company’s future. And we have in-depth knowledge of coffee, the industry, and the coffee supply chain.
We are happy to have a non-binding chat with you about your challenges and opportunities.
“With GrowGrounds and their extensive experience with ESG scoping, strategy and implementation, we have added vital tools to our toolbox. By understanding the ESG complexities, challenges and opportunities we can now strengthen our efforts to help companies grow their top-line by using their existing resources in new ways.”
Gaute Høgh
Founder, CO/PLUS
GrowGrounds is founded by senior level coffee value chain experts.
Lars Aaen Thøgersen
Chief Executive Officer
Award winning change maker and ESG specialist with +20 years of senior management experience in the world of coffee. Focus on sustainable business development, commercial growth strategy, communication innovation and entrepreneurship.
Poul David Videbæk
Chief Commercial Officer
Serial entrepreneur who has built several successful international companies. Passionate about sustainable development, interplay between people, planet and technology, for tangible impact.
Christina Singh
Chief Operations Officer
Experienced professional dedicated to improving rural livelihoods while restoring nature. Passionate about sustainable and value-based business development. Focused on creating long-term partnerships based on understanding, efficiency, trust and transparency.
Coffee used to prosper as a wild- and forest-grown crop, but in the name of efficiency, humans deforested huge areas to create monocultured fields lacking biodiversity.
Today’s farming methods contribute to climate change,
the farmers operate at a loss within an unfair value chain
and if we continue like this the area available for coffeegrowing
is forecast to halve by 2050.
By converting monoculture coffee farming into carbon capturing agroforestry systems we grow nature and help grow our client’s business. We grow nature by restoring forests and introducing organic agroforestry systems. We further provide modern equipment and training in sustainable farming techniques to increase farmers’ livelihoods. The carbon emissions we avoid and capture are sold to our clients as carbon credits and 80% of the sales are paid directly back to the farmers.
That way we restore coffee as a product of nature and turn what is preferred by nature into what is preferred by people.
